Users will soon have a fresh option that enables them to cut down on the quantity of artificial intelligence-produced videos appearing in their timelines. This step comes as the platform disclosed that it now features more than 1 billion AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale rollout. This advancement aligns with a increase in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the most rapidly expanding channels on another major platform only show content made by AI. A considerable share of this content is considered mass-produced AI material, a phrase for substandard, bulk-generated content that is typically absurd or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, from AI artwork to science explainers, and we want to offer the community the ability to adjust the amount of that, according to their own preferences,” said a platform representative.
Volume and Proportions
The platform disclosed that there are currently 1.3bn videos on its service labeled as made with AI. Overall, in excess of 100 million videos are submitted to the service every day, making clips made by AI a limited portion of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the amount of AI-generated videos they watch by opening the content preference option in the app and selecting AI-made media. Other topics that are already be controlled under the setting include news, fashion, aesthetics, and dance.
AI Disclosure Rules
TikTok’s rules mandate content makers to label convincing AI-made content, and it bans dangerous fake videos of public figures or crisis events. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
Furthermore, the service will henceforth add an AI-generated tag to content created with its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This action is intended to stop users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore establishing a $2 million educational fund for specialists and groups to develop learning resources about responsible artificial intelligence. This project will benefit educational bodies focused on teaching coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, during discussion over proposals to lay off a large number of review team members in the UK. TikTok is expected to eliminate hundreds of positions in its user protection division in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A company official stated that staff-based oversight would still have a role, but automated tools can protect employees by removing the most distressing content prior to it is viewed by staff. The platform reported a 76% decrease in disturbing and violent content handled by safety staff over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to minimize viewing of dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
